Our services

Strategic Marketing Plans

Develop new and cutting-edge integrated omni-channel marketing plans to attract new users, acquire customers, and re-engage dormant users.

Funnel Optimization

Develop A/B testing and communication strategies to drive engagement and nurture leads who are not yet ready-to-buy into buying customers.

Media Planning & Execution

Plan and flawlessly execute your marketing projects, buy media to elevate your brand awareness, help drive revenue, and grow your business.

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What else we provide?

Market Research & Insights

Gather and analyze data to help you better understand your opportunities and competitor insights.

Lifecycle Marketing

Developing and executing programs including VIP, loyalty, refer a friend and gifting.

Partner Programs

Plan, develop, and execute your partnership programs.

Who we are?

HiPoint Road is a consulting group focusing on strong local business results. Our approach is to merge strategic insights with proven and innovative marketing communication techniques designed to ensure we connect with people in a meaningful way. We specialize in end-to-end customer engagement strategies from branding all the way to retention programs.

  • Market Insights
  • Campaign Development
  • Automated Marketing
  • Optimization
Strategy
97%
Planning & Execution
93%
Research & Insights
86%
Partnerships
82%
Kim Skoretz
Principal
Kim Skoretz
Principal

Kim Skoretz is an award-winning digital marketing leader with 15+ years experience delivering value to Fortune 100 companies and start-ups alike. Her cross-category and omni-channel experience combined with her passion for meaningful customer engagements, actionable insights and business results gives her strategies a fresh perspective and her clients engaged. Kim graduated from the University of Southern California, Marshall School of Business.

Countries Visited
33
Coffee cups
153
Smiles / Day
480
Office Dog
1