A lean, senior-level strategy practice for international founders entering the U.S. — built to get the positioning and go-to-market right before you spend real money proving it wrong.
The U.S. is the opportunity every international founder eventually wants — huge, wealthy, and open. It's also the market where the most capital gets burned by companies assuming their domestic playbook will just transfer over.
It usually doesn't. American buyers expect a different pitch, move through a different sales cycle, and respond to different proof. You don't need a U.S. office or a six-figure launch budget — you need to know exactly what to say, to whom, and why, before you spend anything finding out the hard way.
Not a translation — a rebuild. I take what makes your product genuinely good and reframe it around what a U.S. buyer is actually listening for: speed, proof, and a confident, direct value proposition.
Who exactly you're selling to first, what you charge once U.S. acquisition costs are priced in, and which channel gets you to them fastest — direct, reps, or partners.
Every incumbent has a blind spot. I find it, and I find the angle where your outsider status is actually the advantage.
Where your current model, economics, and team are and aren't ready for a U.S. launch.
Rebuild the message, define exactly who you're targeting first, and lay out the launch plan.
Hands-on guidance through the actual launch, adjusting as real U.S. buyers respond.
A lot of the calls I get aren't from founders who haven't entered the U.S. yet — they're from founders who have, six or twelve months ago, and the numbers still aren't moving the way the original plan said they would.
That's not a sign to panic or start over. It's usually a sign that one specific assumption — positioning, pricing, or targeting — was wrong, and nobody inside the business has enough distance from it to see which one. I have no attachment to the original plan, which means I can tell you honestly what's not working instead of defending it.
Let's talk through where your business is today, whether you're about to launch or already six months in, and what a realistic, lean path forward actually looks like.
Book a Market Entry CallPrefer email? hello@hipointroad.com